Mar 23, 2012

Israel Ban Too Thin Models Pictures

The Israeli parliament has passed legislation prohibiting images of thin models in advertising, which becomes the first country to adopt such a measure according to a spokesman has said the sponsor of this bill. The law passed unanimously prohibits images of male and female models with a BMI (BMI: weight in kilos divided by height in meters squared) of 18,5 or less, according to a statement of the parliamentary Dr. Rachel Adatto.

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His spokesman, Liad Gilhar, said it was the first time in the world in adopting such a law. "The law will change the current situation, in which male and female models with low birth weight are an ideal for children and youth, Pushing the terrible curse of eating disorders, which affect not only the physical but the mental health."

The law further stipulates that should be "clearly indicated" on the images used if you used a retouching program to refine the appearance of the model. The legislation apply to printed images, the billboards and television advertisements and also affects those campaigns abroad with foreign models and imported to Israel.

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However, it affect the means for which the Israelis do not represent the target basically imported foreign magazines or publications for noncommercial purposes. About 1,500 young Israelis are currently suffering eating disorders, which represent a major cause of deaths among children.

Real Madrid Spent 1000 Million Dollar in Resort

"The Spanish club has a luxury resort in the UAE."

Real Madrid, one of the most popular football clubs in the world : yesterday presented the 'Real Madrid Resort Island', a luxury resort on the artificial island of Al Marjan in the Arab emirate of Ras al Khaimah. The project, which required an investment of 1,000 million dollars and will open in 2015, is a clear commitment to the club 'Merengue' to increase their fan base in the Middle East and Asia.

Real Madrid Spent 1000 Million Dollar in Resort

"It is a strategic step and increases the strength of our institution in a key region that has demonstrated its passion for this club," said Florentino Perez, president of the club, in the presentation of the resort

The resort will be built with support from the Government of Ras Al Khaimah emirate, which is Sheikh Saud bin Saqr Al Qassimi, and the investment fund RAK Marjan Island Football, based in Luxembourg. The project includes a five star hotel with 450 rooms plus 60 bungalows on the edge of the beach. Will also include a port for light vessels and a yacht club, a luxurious shopping mall and several courts for sports on his 50 acres. "The 'Real Madrid Resort Island' will be a sports resort of the highest quality that will appeal to millions of people looking for a quality leisure," Perez said during the presentation that took place at the Bernabeu, the home Real Madrid team.

Specials For Fans

For those football fans, the resort offers a number of attractions.

Real Madrid fans
In a theme park, which will occupy 12 hectares, will rise a stadium with 10,000 seats in a half moon overlooking the sea. There will also be a water park and a roller coaster with the distinctive colors of Real Madrid. 

The complex, which hopes to attract one million visitors in its first year will have a club museum 'merengue' and a continuous show of holograms that will recreate the most famous goals of all Spanish. "When the 'Real Madrid Resort Island' opens its doors, visitors will be part of the legend of the best club football history, which seeks to be eternal and universal," said Perez.

Bet of Real Madrid is clear: loyalty to the fans Asians, according to estimates of the club, over 150 million people. For this reason, introducing the resort is highlighted which is 45 minutes from Dubai Airport, six-hour flight from China, Japan and Europe. The bet is one of the strongest the club has done for outside playground.